Tagged: 2009

Start with Why

start with why simon sinek penguin books 2009Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek, 2/5

Sinek poses an interesting premise: companies wishing to develop an extremely loyal customer base and have the greatest influence on society and industry must let a clear sense of why they do what they do influence all decisions about what and how.  By communicating a sense of purpose and how this purpose fits into the bigger picture of life, a business can ostensibly attract similarly-minded, passionate customers and ultimately have the freedom to be more innovative and influential than the faceless corporations trapped in “features” battles with each other, desperate to manipulate buyers with endless “deals” and minute spec improvements.  Sinek basically argues that companies should function like good people, with strong character, ethics and a sense of higher purpose, instead of being focused solely on the bottom line. In fact, he goes so far as to say that “The goal of business should not be to do business with anyone who simply wants what you have.  It should be to focus on the people who believe what you believe.  When we are selective about doing business only with those who believe in our WHY, trust emerges” (80).

While Sinek’s approach is thought-provoking, I see a clear conflict between it and a society that is rife with lawsuits against businesses who refuse to provide services, based on religious beliefs.  I wish the author had addressed this issue instead of beating one simple idea to death with a tedious, repetitive writing style and relentless references to Apple Inc.  Perhaps he also could have supplemented his few cherry-picked examples, by explaining why numerous industry-leading companies have achieved great success while clearly not following his why-centered philosophy.  He also does not adequately address the connection between authenticity and advertising–couldn’t it be argued that the only difference between companies appearing to have a strong “why” and all the others is merely superior advertising strategies (not necessarily fundamental differences in philosophy and operation)?

Why I read it: My brother recommended it under circumstances I have since forgotten (I procrastinated on writing this review for far too long!).


Law of Connection

law of connection michael j losier wellness central 2009Law of Connection: The Science of Using NLP to Create Ideal Personal and Professional Relationships by Michael J. Losier, 2/5

Losier is off to a bad start right from the subtitle of this unsubstantial book, which contains nothing scientific that can be used towards the patently ridiculous goal of creating “ideal” relationships.  Starting with a hokey 15-question quiz to establish your communication style as visual, auditory, kinesthetic or digital, Losier quickly moves to generic descriptions of the styles and canned keywords and phrases for each that can be used to create “rapport.”  Perhaps it’s a digital thing, but I’m pretty sure my brain intuitively understands that “how does this look to you?” “how does this sound to you?” “how do you feel about this?” and “what do you think about this?” all mean approximately the same thing.  I highly doubt that I’d feel some magical connection with someone who has figured out my communication style and altered the wording of their question accordingly. The whole exercise is kind of self-defeating anyway–what happens if everyone tries to suit everyone else’s communication style?  How could you figure out someone’s style if they were choosing their vocabulary based on what they think your style is?

As far as identifying nonverbal characteristics of the different communication styles, Losier often succumbs to that well-known “Facebook quiz” technique of creating generic descriptions that would apply equally to a variety of styles.  I’m pretty sure it’s not just visual communicators who would be annoyed if you started and ended meetings late, or just auditory communicators who would prefer you not to speak to them in a harsh tone, or just kinesthetic communicators who would be hurt by feeling excluded, or just digital communicators who would like to be acknowledged for their contributions.

Since the book doesn’t contain much information about the concepts of neuro-linguistic programming in general, I checked out the relevant Wikipedia article and was not surprised to find it labeled a “largely discredited psuedoscience.”

[Why I read it: it was recommended to me by my friend, Joy.]

Born to Run

born to run christopher mcdougall vintage books random house 2011Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher McDougall, 4/5

It’s no wonder this entertaining tale is a bestseller that helped fuel the natural running craze–it has all the right ingredients: a mysterious Mexican tribe renowned for long-distance running ability, a legendary and equally mysterious American runner who gained their trust, superhuman athletes running ultramarathons in unbelievably punishing conditions, scientific evidence that natural running is…well…natural, and all told from an intoxicating “everyman” perspective that makes you feel that you too could learn to run forever.

As an inspiring story, I give it full points.  But.  As an ethnography or scientific case for natural running, not so much.

Yes, I am an unattractively skeptical person, but I’ve been burned before (see The Long Walk and The Third Eye) and something definitely smells fishy about this book.  It is an issue of trust and McDougall doesn’t exactly make it easy for the suspicious reader.  Thanks to the paucity of corroborating material online and the book’s lack of citations, endnotes, and pictures, one must simply trust that McDougall is telling a true story and not succumbing unduly to the temptation to sensationalize, romanticize and otherwise manipulate the truth.  The author’s background in journalism is not enough to assuage my suspicion that much was sacrificed in the interest of The Story.

McDougall’s case for natural running features interviews with various experts in the field and interesting statistics/studies, but his approach is one-sided, oversimplifying a complicated topic that is still much debated and far from resolved.  Also, if “a little learning is a dangerous thing” then readers beware–there is very little technical, practical information to arm the newly-inspired disciple of natural running.  However, the author undoubtedly achieves what seems to be his main goals–general entertainment and inspiration.

[Why I read it: My dad was sorting through some of his books and thought I might be interested.]


Got Fight?

got fight forrest griffinGot Fight? The 50 Zen Principles of Hand-to-Face Combat by Forrest Griffin, with Erich Krauss, 4/5

This in-your-face manliness manifesto was much, much funnier than the front cover lead me to expect, what with its bashed-up author and stupid title (to which Griffin vociferously objected, to his credit).  What it is: an R-rated, surprisingly witty, expletive-filled, laugh-inducing series of ramblings that are mostly centered on martial arts and dubious advice about being a Man.  What it is not: a martial arts how-to guide or factual account of Griffin’s MMA experience.

[Why I read it: I love MMA and pounced on this after my dad picked it up at the thriftstore.]

Inherent Vice

inherent vice thomas pynchonInherent Vice: A Novel by Thomas Pynchon, 4/5

Late 1960s Los Angeles provides an atmospheric setting for the investigations of pot-smoking private eye Larry “Doc” Sportello.  Kidnapping, murder, organized crime, a host of unsavory characters, a lot of sex and drugs, and a wise-ass protaganist (think the “The Dude” crossed with Sam Spade), are all part of a convoluted plot that might have been written by Dashiell Hammett if he hadn’t died right as the 60s were spooling up.  Pynchon’s writing style is witty and dense, at times requiring (and rewarding) a pause and a bit of deciphering on the part of the reader.  I enjoyed his portrayals of speech patterns and slang through creative spelling and sentence structure.  Unsurprisingly, there was a heck of a lot more vice in this book than I am comfortable with, but I hope I can recognize good writing even if the content makes me uncomfortable.

[Why I read it: I saw the movie trailer and though it looked interesting, but my friend AJ recommended I read the book before watching the film.]

The Talent Code

The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How. by Daniel Coyle, 4/5talent code daniel coyle

Exploring the manifestations of talent in diverse subjects that range from Brazilian footballers to the Brontë sisters, Coyle proposes three factors that give rise to all the athletic, musical and mental skills that seem so innate and unattainable to us otherly-gifted: deep practice, ignition, and master coaching.  Of these three elements, I found the first to be most interesting because it provides a description of the physical effects of concentrated practice.  Now, I have logged numerous hours of piano practice (though, admittedly, somewhat fewer hours of “deep practice”), but never understood that this kind of focused skill-development was actually wrapping nerve fibers in my brain in layers of an insulating substance called myelin.  This magical myelin affects the timing with which neurons fire electrical impulses and the speed with which these impulses travel, resulting in an increase in whatever skill is being practiced, regardless of the nature of the skill or the “natural talent” of the person involved.  The implications are immense: suddenly it seems that real genius is the drive to perform thousands of hours of deep practice, not to have a high IQ, innate ability, or access to top coaching from the beginning.  Also, it definitively establishes the value and efficiency of that painfully-focused, mentally-exhausting style of practicing that might otherwise cause discouragement when it does not generate immediately-impressive improvement.

Coyle’s writing style is entertaining and easy to read, but is somewhat lacking from a scholarly point of view; he is, after all, no neurologist or scientific researcher.  Some of the studies he references and examples he uses seem questionable, and his sources are rather casually collected in sparse end notes.  All in all, this book’s value is more in its descriptive powers than its prescriptive ones: lacking any of the three elements of talent (deep practice, ignition or master coaching), you are unlikely to become a world-class anything, whether you read it or not.  However, lots of Coyle’s observations and claims resonated with me because I am fascinated by the learning process and hunger for accomplishment in a variety of areas.

[Why I read it: a friend, Joy, mentioned that she was reading it and got me interested.]

Jumped, Fell, or Pushed?

jumped fell or pushed steven koehler pete moore david owenJumped, Fell, or Pushed?: How Forensics Solved 50 “Perfect” Murders by Steven A. Koehler, MPH, Ph.D., with Pete Moore, Ph.D., and David Owen, 3/5

The informational portions of this book are simplistic and likely won’t add much to any knowledge of forensics you might have already picked up from watching entirely too much TV in the police procedural genre.  However, the case studies are fascinating and represent an interesting variety of locations and eras (not just modern, American crimes like you might expect).  The book’s layout is good and manages to achieve a varied, magazine-style page format without requiring the reader to jump around from one disjointed text box to another.

[Why I read it: came across it while browsing in the library.]