Losier is off to a bad start right from the subtitle of this unsubstantial book, which contains nothing scientific that can be used towards the patently ridiculous goal of creating “ideal” relationships. Starting with a hokey 15-question quiz to establish your communication style as visual, auditory, kinesthetic or digital, Losier quickly moves to generic descriptions of the styles and canned keywords and phrases for each that can be used to create “rapport.” Perhaps it’s a digital thing, but I’m pretty sure my brain intuitively understands that “how does this look to you?” “how does this sound to you?” “how do you feel about this?” and “what do you think about this?” all mean approximately the same thing. I highly doubt that I’d feel some magical connection with someone who has figured out my communication style and altered the wording of their question accordingly. The whole exercise is kind of self-defeating anyway–what happens if everyone tries to suit everyone else’s communication style? How could you figure out someone’s style if they were choosing their vocabulary based on what they think your style is?
As far as identifying nonverbal characteristics of the different communication styles, Losier often succumbs to that well-known “Facebook quiz” technique of creating generic descriptions that would apply equally to a variety of styles. I’m pretty sure it’s not just visual communicators who would be annoyed if you started and ended meetings late, or just auditory communicators who would prefer you not to speak to them in a harsh tone, or just kinesthetic communicators who would be hurt by feeling excluded, or just digital communicators who would like to be acknowledged for their contributions.
Since the book doesn’t contain much information about the concepts of neuro-linguistic programming in general, I checked out the relevant Wikipedia article and was not surprised to find it labeled a “largely discredited psuedoscience.”
[Why I read it: it was recommended to me by my friend, Joy.]