Tagged: 2/5

Start with Why

start with why simon sinek penguin books 2009Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek, 2/5

Sinek poses an interesting premise: companies wishing to develop an extremely loyal customer base and have the greatest influence on society and industry must let a clear sense of why they do what they do influence all decisions about what and how.  By communicating a sense of purpose and how this purpose fits into the bigger picture of life, a business can ostensibly attract similarly-minded, passionate customers and ultimately have the freedom to be more innovative and influential than the faceless corporations trapped in “features” battles with each other, desperate to manipulate buyers with endless “deals” and minute spec improvements.  Sinek basically argues that companies should function like good people, with strong character, ethics and a sense of higher purpose, instead of being focused solely on the bottom line. In fact, he goes so far as to say that “The goal of business should not be to do business with anyone who simply wants what you have.  It should be to focus on the people who believe what you believe.  When we are selective about doing business only with those who believe in our WHY, trust emerges” (80).

While Sinek’s approach is thought-provoking, I see a clear conflict between it and a society that is rife with lawsuits against businesses who refuse to provide services, based on religious beliefs.  I wish the author had addressed this issue instead of beating one simple idea to death with a tedious, repetitive writing style and relentless references to Apple Inc.  Perhaps he also could have supplemented his few cherry-picked examples, by explaining why numerous industry-leading companies have achieved great success while clearly not following his why-centered philosophy.  He also does not adequately address the connection between authenticity and advertising–couldn’t it be argued that the only difference between companies appearing to have a strong “why” and all the others is merely superior advertising strategies (not necessarily fundamental differences in philosophy and operation)?

Why I read it: My brother recommended it under circumstances I have since forgotten (I procrastinated on writing this review for far too long!).



outliers malcolm gladwell little brown and company 2008Outliers: The Story of Success by Malcolm Gladwell, 2/5

Holy cherry-picked data, Batman!  At least it’s hand-picked, I guess?  That is about the nicest thing I can say for this book, which, though entertaining, smells like bad science.  I can’t quite put my finger on it, but I think I’ve been exposed to enough good research and logical reasoning (thank you Daniel Kahneman and David Hackett Fisher) to recognize the sketchy stuff.  The thesis is all over the place, ending with a laughable call to action that sounds great on the surface (let’s give everyone the same opportunities in life so they can all achieve success) but is idiotic in context (let’s wave our enlightened magic fairy wand and give everyone identical backgrounds, community, family legacy, historical timing, interests and skills, so everyone can be super successful genius millionaires).  Frustratingly, this book’s popularity was inevitable–who doesn’t like to read a good success story AND be told that it isn’t all due to talent, you unluckily ordinary human being with untold potential, you.

Why I read it: Heard about it from my Dad, who thought it would be fun if I read it (I’ve been avoiding Gladwell for years).

Sophie’s World

sophies world jostein gaarder farrar straus giroux 1991Sophie’s World: A Novel About the History of Philosophy by Jostein Gaarder, translated by Paulette Møller, 2/5

The most thought-provoking aspect of this reading experience was simply trying to understand how a book featuring such peculiarly bad writing could be published at all, much less become an “international bestseller.”  Half of it consists of dialogue between two-dimensional characters, so stilted and unnatural it has to be read to be believed.  The other half reads like increasingly vague course descriptions for philosophy classes taught by someone who considers Wikipedia articles to be the pinnacle of literary accomplishment through the ages.  In my experience, fiction writing this bad generally relies on themes like sex, mystery or fantasy to attract readers, so I guess in a twisted way this book’s very existence is a testament to the powerful appeal of philosophical ideas and the ubiquity of existential angst.

Why I read it: recommended to me by a gym friend.

The Last Lecture

last lecture randy pausch hyperion 2008The Last Lecture by Randy Pausch with Jeffrey Zaslow, 2/5

Is it the mystery of death or mere crass curiosity that makes people so fascinated by “last words”?  For whatever reason, the appeal is undeniable.  However, it is also undeniable that everyone dies and, heartless as it may sound, imminent death is no philosophical or literary credential.  Mostly according to himself, Pausch was a great success as a human being: intelligent, successful, hard-working, loved and loving…but this short book somehow still left ample opportunity for me to repeatedly wonder when it was going to get profound, insightful, or helpful in any way.  It felt rather like a Wikipedia article written about someone, not because they had such a noteworthy effect on the world that it deserved lasting mention, but merely because they died.  (Interestingly, I later looked up Pausch’s Wikipedia article and that is almost exactly what happened–it was created the month he got his terminal diagnosis, not at any time during his career).   Perhaps people who are dealing with life-threatening illness would have a different perspective, but I felt this book had very little to offer besides voyeuristic appeal, though I’m sure that as a memoir for his family, it is beyond value.

Why I read it: My gym friend, Tyler, thought I might enjoy it and lent me his copy.

The Elements of Reasoning

elements of reasoning conway munson 2nd edition wadsworth 1997The Elements of Reasoning by David A. Conway and Ronald Munson, 2/5

This book provides an introduction to informal logic, focusing mostly on valid and invalid ways arguments can be formed, along with a brief look at common fallacies and errors in reasoning.  The argument forms seem contrived and the analysis methods limited–it is hard to imagine a use for these concepts outside of a classroom and the book is certainly not written in a way meant to smooth the transition from academic thought exercise to real life.  In fact, the whole tone of the book is very dry and dead, which is a pity because the topic is fascinating and I have seen it treated in much more interesting and lively ways.  A good teacher could bring it to life, perhaps, and also provide insight on the numerous thought exercises that the authors leave unanswered.

Why I read it: I wanted to learn about the symbols used in formal logic (only a few of which are covered in this book) and the title caught my eye at the thrift store.


chitty chitty bang bang fleming random house 1964Chitty-Chitty-Bang-Bang: The Magical Car by Ian Fleming, 2/5

A strange little story, with a spindly plot and uneven tone that is sometimes fanciful and sometimes much too serious for the children that are presumably its audience.  I did like the playful illustrations by John Burningham, which are quintessentially 1960s.  Surprisingly, there is very little resemblance to the 1968 film, which I love (though it turns out that what I love about it is probably Roald Dahl’s influence, not Fleming’s inspiration).

Why I read it: my sister thought I might enjoy it.

Opera Anecdotes

opera anecdotes mordden oxford university press 1985Opera Anecdotes by Ethan Mordden, 2/5

This collection of short stories connected to opera just barely managed to keep my attention as I read a little bit before bed every night (more for its soporific effect than for any entertainment value).  It didn’t help that the connecting prose between anecdotes was awkwardly written to a peculiar degree, and I recognized very few of the featured singers and impresarios.

Why I read it: the title caught my eye while I was browsing books in the thrift store.