Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek, 2/5
Sinek poses an interesting premise: companies wishing to develop an extremely loyal customer base and have the greatest influence on society and industry must let a clear sense of why they do what they do influence all decisions about what and how. By communicating a sense of purpose and how this purpose fits into the bigger picture of life, a business can ostensibly attract similarly-minded, passionate customers and ultimately have the freedom to be more innovative and influential than the faceless corporations trapped in “features” battles with each other, desperate to manipulate buyers with endless “deals” and minute spec improvements. Sinek basically argues that companies should function like good people, with strong character, ethics and a sense of higher purpose, instead of being focused solely on the bottom line. In fact, he goes so far as to say that “The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges” (80).
While Sinek’s approach is thought-provoking, I see a clear conflict between it and a society that is rife with lawsuits against businesses who refuse to provide services, based on religious beliefs. I wish the author had addressed this issue instead of beating one simple idea to death with a tedious, repetitive writing style and relentless references to Apple Inc. Perhaps he also could have supplemented his few cherry-picked examples, by explaining why numerous industry-leading companies have achieved great success while clearly not following his why-centered philosophy. He also does not adequately address the connection between authenticity and advertising–couldn’t it be argued that the only difference between companies appearing to have a strong “why” and all the others is merely superior advertising strategies (not necessarily fundamental differences in philosophy and operation)?
Why I read it: My brother recommended it under circumstances I have since forgotten (I procrastinated on writing this review for far too long!).
Architecture in Photographs by Gordon Baldwin, 4/5
I enjoyed this little book, which contains a nice selection of photographs from the J. Paul Getty Museum along with a not-overwhelming amount of text about architectural photography’s venerable history. While a couple of the photographs left me shaking my head, completely unable to discern any artistic merit in them, the majority were inspiring and obviously captured with skill and care. In my experience, looking at good art is the easiest way to educate your eye as a photographer and this book provides plenty of inspiration. After reading it, I feel especially motivated to experiment with black and white photography, while not obsessing so much over cropping choices, lens distortion and making everything perfectly level.
Why I read it: I came across it while browsing in the library for light reading material to keep me entertained while cutting weight for an MMA fight two months ago.
Outliers: The Story of Success by Malcolm Gladwell, 2/5
Holy cherry-picked data, Batman! At least it’s hand-picked, I guess? That is about the nicest thing I can say for this book, which, though entertaining, smells like bad science. I can’t quite put my finger on it, but I think I’ve been exposed to enough good research and logical reasoning (thank you Daniel Kahneman and David Hackett Fisher) to recognize the sketchy stuff. The thesis is all over the place, ending with a laughable call to action that sounds great on the surface (let’s give everyone the same opportunities in life so they can all achieve success) but is idiotic in context (let’s wave our enlightened magic fairy wand and give everyone identical backgrounds, community, family legacy, historical timing, interests and skills, so everyone can be super successful genius millionaires). Frustratingly, this book’s popularity was inevitable–who doesn’t like to read a good success story AND be told that it isn’t all due to talent, you unluckily ordinary human being with untold potential, you.
Why I read it: Heard about it from my Dad, who thought it would be fun if I read it (I’ve been avoiding Gladwell for years).
Confessions of a Casting Director: Help Actors Land Any Role with Secrets from Inside the Audition Room, by Jen Rudin, 3/5
This book provides an interesting perspective into the more prosaic side of glamorous showbiz. I really enjoyed the variety of personal anecdotes, not just from the author, but from a variety of people associated with the entertainment industry. The whole audition circuit sounds intense and I’m amazed how much rejection aspiring actors can endure while still maintaining the will to live. I guess it helps that the focus seems more on finding “the one” for each role than on weeding out bad actors. So even if you’re not “the one,” it doesn’t mean there’s anything wrong with you. The author’s attitude is very positive and encouraging overall, giving all-purpose advice that emphasizes the importance of professionalism and self-confidence.
Why I read it: thought it looked interesting while wandering around the library.
Beach Stones, photography by Josie Iselin, text by Margaret W. Carruthers, 5/5
Great photography and informative descriptions make for a book that is as beautiful as it is interesting.
Why I read it: a random library find.
The Best Life Stories: 150 Real-life tales of resilience, joy and hope–all 150 words or less! collected by Reader’s Digest, 5/5
I enjoyed the wide variety of writing styles, perspectives and meaningful experiences represented in this concise collection. The fact that these stories were collected from the general public via Facebook just goes to show that you don’t have to be a famous writer, poet or personality to express beautiful insights about the human experience.
Why I read it: found it while wandering through the library looking for something light and inspirational to read while cutting weight for my first MMA fight.
The Last Lecture by Randy Pausch with Jeffrey Zaslow, 2/5
Is it the mystery of death or mere crass curiosity that makes people so fascinated by “last words”? For whatever reason, the appeal is undeniable. However, it is also undeniable that everyone dies and, heartless as it may sound, imminent death is no philosophical or literary credential. Mostly according to himself, Pausch was a great success as a human being: intelligent, successful, hard-working, loved and loving…but this short book somehow still left ample opportunity for me to repeatedly wonder when it was going to get profound, insightful, or helpful in any way. It felt rather like a Wikipedia article written about someone, not because they had such a noteworthy effect on the world that it deserved lasting mention, but merely because they died. (Interestingly, I later looked up Pausch’s Wikipedia article and that is almost exactly what happened–it was created the month he got his terminal diagnosis, not at any time during his career). Perhaps people who are dealing with life-threatening illness would have a different perspective, but I felt this book had very little to offer besides voyeuristic appeal, though I’m sure that as a memoir for his family, it is beyond value.
Why I read it: My gym friend, Tyler, thought I might enjoy it and lent me his copy.