This book was not nearly as interesting as the title made me hope it would be. There wasn’t much of practical use in it and it was written in a dry, unengaging, unlikable style. It struck me as a nice magazine article that had been fleshed out with lots of predictable rabbit trails and speculation. A little research revealed that this is exactly what it is; the author is a freelance journalist and this is his only book, for which he received $1.2 million in advance. The book’s background really shows – it feels written for profit, not passion.